Meet Our Founder

Hello! My name is Sophia Zeledon, and I’m the founder of Amate. Fashion has always been my passion — it’s the space where creativity, culture, and purpose come together, and through Amate, I’ve found a way to bring that vision to life.

I started Amate earlier this year, inspired by my journey as a Mexican-American fashion student balancing culture, identity, and self-discovery. I wanted to create more than just clothing! I wanted to build a brand that speaks to self-love, mental health, and pride in our roots. The word Amate means “Love Yourself” in Spanish, and that message is at the heart of everything we do.

Amate is a reflection of my growth both as a designer and as a person. It’s a celebration of culture and healing, and a way to give back with a percentage of all sales donated to mental health initiatives for those in need.

Each design at Amate tells a story,  one of resilience, love, and identity. I hope that when you wear Amate, you feel empowered to embrace who you are, where you come from, and the love that lives within you.