Our Story

 Amate was born from the heart of a young Mexican-American dreamer who wanted to create more than just clothes — a message!
Founded in Los Angeles by a 20-year-old college student studying Fashion and Project Management, Amate began as a project of love: love for culture, love for identity, and most importantly, love for oneself.

The word Amate means “Love Yourself” in Spanish, a simple yet powerful reminder that self-love is not selfish; it’s healing. 

Inspired by our roots, we blend modern streetwear with traditional Latino symbolism, colors, and messages that celebrate who we are. From marigolds to affirmations, every design tells a story of pride, positivity, and purpose.

At Amate, we believe in creating more than fashion. We’re building a community that uplifts mental health, encourages authenticity, and celebrates heritage. Each piece is a small act of love, a reminder to be gentle with yourself, to honor where you come from, and to keep growing.

Wear your roots. Wear your light. Wear your love.
That’s Amate.